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Blog featuring resources and tips for advertising and marketing apartments.

We frequently update our blog with useful information and resources for apartment marketing, advertising, and lead generation.

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"Why Animated Videos Increase Viewer Attention" by Brian Massey at Conversion Sciences

3/17/2017
Should you invest in this style of video to communicate powerful messages to your visitors?

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"The number one digital marketing tool you might be missing out on" by Kat Tanock, The Globe and Mail

9/23/2015

"Online Video Consumption Growth Forecast, 2015-2016" from MarketingCharts

8/7/2015

'Email Subject Lines - the Latest Data" by MarketingCharts Staff

5/5/2015

"Effective Email Communication" by Ellis Partners in Management Solutions

4/10/2015

"Mobile Internet Access Grows Across Age Groups" by MarketingCharts Staff

3/31/2015

"Mobile Estimated to Represent More Than 4 in 10 US Organic Search Visits" by MarketingCharts Staff

3/17/2015

"Outsmart Your Competition with Automated Competitive Analysis" by Angelica Valentine

1/12/2015

Direct mail campaign success story for winter lease up communtiy.

1/12/2015

"10 Tricks to Write Radically Better Emails" by Jessica Stillman on INC.

10/22/2014

"7 things you should do NOW to keep cyber-criminals from hacking your life" by Caroline McMillan Portillo

8/19/2014

"Survey Says: Automated Emails Outperform Manual Counterparts" by Ellen Valentine at ClickZ

7/17/2014

"Apple iOS 8's 12 Best Business Features" by Al Sacco

6/17/2014

"How Mobile Readers Interact With Marketing Emails" by Ayaz Nanji

6/13/2014

"Smartphone Penetration Tops 65% of the US Mobile Market in Q4 2013" from Marketing Charts

2/5/2014

65% of all email gets opened first on a mobile device — and that’s great news for marketers

1/23/2014

Are You Really Marketing To Your Customer? by Shellie Sylia

8/6/2013
Or are you like most of us and unknowingly marketing to yourself? It’s a tough distinction for some of us to grasp. All too often, our marketing pieces talk about our company, our brand. You might be wondering, what is wrong with that?

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The One Thing Successful People Never Do

7/24/2013
Successful people (or the people talking or writing about them) often paint a picture of the perfect ascent to success.

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"41% of email is now opened on mobile devices" by David Moth

4/15/2013
The proportion of email opened on mobile devices reached 41% in the second half of 2012 and is on course to surpass desktop by the end of this year.

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Did eBay Just Prove That Paid Search Ads Don't Work?

3/16/2013
by Ray Fisman | 2:15 PM March 11, 2013

Before you read the rest of this post, go to Google and try searching for "Amazon." You'll probably notice that the top two listings are both for Amazon's website, with the first appearing on a light beige background. If you click on the first — a paid search ad — Amazon will pay Google for attracting your business. If you click on the second, Amazon gets your business but Google gets nothing. Try "Macys," "Walgreens," and "Sports Authority" — you'll see the same thing.

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Six Questions for Responsive Designers

3/16/2013
SEOkast's comments on this article are:

Responsive design is like a car that is also a boat. It’s great that it does both, but it will never be as good on the roads as a car, or as good on the lake as a boat.

Dedicated desktop sites provide the best user experience for desktop users.
Dedicated mobile sites provide the best user experience for mobile users.
Responsive websites provide “good” experiences for both.

It’s too late to turn back the tides now though.

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When Responsive Web Design Is Bad For SEO

3/6/2013
Mar 4, 2013 at 10:46am ET by Bryson Meunier

In my January column I resolved not to discuss the responsive Web design issue anymore, as the One URL versus multiple URL issue is moot now that Google has announced a way to consolidate link equity for equivalent mobile URLs. Unfortunately, the rest of the SEO community isn’t following suit, as responsive Web design still seems to have the undeserved reputation for being the best option for SEO.

In reality, mobile URLs could be the best option for SEO, depending on your circumstances.

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Pew Internet: Mobile

3/4/2013
by Joanna Brenner | Jan 31, 2013

Highlights of the Pew Internet Project’s research related to mobile technology.

(Note: This page will be updated whenever new data is available.)

As of January 2013:

26% of American adults own an e-reader
31% of American adults own a tablet computer

For more information on e-readers, tablets, and libraries in the digital age, please visit the new section of our website: libraries.pewinternet.org.

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Your Hidden PPC Prospect: Google

3/4/2013
By: Howard Jacobson, March 4, 2013

When using AdWords or any advertising medium, you always create ads with the prospect in mind. But unlike most other media that will run your ad as long as your checks clear and you don’t violate editorial policy, Google cares very much that your ad is relevant and appealing to its users.

Google began with a couple of guys and an idea. Two Stanford graduate students, Larry Page and Sergey Brin, were thinking about how to make a better search engine.

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Why Should The Apartment Industry Use Pay Per Click Advertisement?

2/12/2013
Pay Per Click (PPC) ads can produce quality leads, and therefore leases in a short period of time. Plus, you can track this advertising effectiveness to know your exact ROI.
One PPC analyst says, “PPC is most effective in industries where a customer is worth a lot of money over the long-term.” Why is this? Simply because PPC can be expensive. You most likely want to use PPC in a lease-up situation or during a low occupancy period to quickly shrink vacancy. It is generally not used for everyday advertising, but many apartment operators will use PPC regularly in a weak market.

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