"Using engagement, you get a more holistic appreciation of your customers' actions, recognizing that value comes not just from transactions but also from actions people take to influence others. Once engagement takes hold of marketing, marketing messages will become conversations, and dollars will shift from media buying to customer understanding."

Marketing’s New Key Metric: Engagement Report by Brian Haven


INTERACTIVE CHAT

An online chat gives your clients instant access anywhere and provides excellent tracking information. Marketing Sherpa published a report in 2008 that summarized the typical response time to a prospect that completes a website form. 6.8% were 30 minutes or less, 10.9% an hour or less, 44.1% within 24 hours, 19.6% over 24 hours and 18.6% did not follow up consistently. The report also concludes that calls placed within five minutes of a web lead had the greatest opportunity of making contact. Those odds dropped 10 times within 30 minutes and 10 times again in an hour. Waiting up to 20 hours greatly damages the possibility of connecting with, much less closing the lead.

Spherexx.com released a study late in 2008 based on a secret online shop of over 100 apartment properties that revealed the average response time to an Internet lead was over 12 hours.

FEATURES

Internet Chat greatly increases closing ratios, customer satisfaction, and it reduces the chance of losing your valuable prospect to a competitor.

Employees may automatically “turn on or turn off” the chat on the website and will be able to be instantly responsive to the needs of prospects that are visiting the website.

PRICING

$25 Per Month
$250 Upfront Setup Fee (One-time)

Pricing Includes up to three stations. We can also add your chat to other websites for a reasonable fee.

 

ILOVELEASING.COM
LEAD AND PROSPECT MANAGEMENT SOFTWARE APPLICATION

ILoveLeasing.com is a web based prospect management application especially designed for the apartment industry that increases lease closings by eliminating poor delivery, misdirected leads, substandard presentation, and lack of accountability.

ILoveLeasing.com will effectively:

  • Secure leads
  • Engage prospects
  • Increase follow-up time
  • Increase closing ratios
FEATURES

ILoveLeasing.com allows users to:

  • Simplify, track, and review online leasing initiatives and strategies
  • Automatically collects Internet leads and secure all leads from all sources into a user-friendly dashboard
  • Generate a stunning digital brochure and professionally written sales letters with three clicks
  • Schedule, organize and control appointments and follow-ups
  • Review advertising and staff performance 24/7 anywhere and anytime
  • Easily update specials, photos, and office hours through ILoveLeasing.com’s administrative center
  • Import phone leads into ILoveLeasing.com’s dashboard from call centers and call measurement numbers
  • Import and integrate leads directly from CraigsList.com and Facebook.com

ILoveLeasing.com trains leasing staff members with its intuitive leasing process. Users know where their advertising dollars are paying back the highest returns.

ILoveLeasing.com's prospect management can be integrated with popular property management software and services like Yardi Systems, VaultWare, Property Bridge, Property Solutions, AMSI, MRI, Level One and other call centers.


PRICING

SETUP
Set up the property presentation: logo, photography, digital brochure, listing services, adapt any special communication requirements, floor plans, pricing, office hours, users, etc.

Includes (1) hour training with the leasing team via Webex and conference call.

$300 Per Property
 
RECURRING LICENSING FEES $125 Per Month Per Property
 
ONLINE MARKET SURVEY Free with License
 
CALL MEASUREMENT TELEPHONE NUMBER
Assign local or national lead source telephone number. Audio record and track inbound calls. Record outbound calls (optional). Identify caller telephone number. Set up user IDs (optional). 		$5.00 Per Month Per Number
PLUS $.15 (cents) per minute

 

 

CASE STUDY

57.6% of leases originate from the Internet, as shown a detailed study conducted by Spherexx.com in September 2008 on over 100 apartment properties.

Of the leases originating from the Internet, only 14.3% of Internet prospects received a phone call, 32.4% received an email response and 55.2% were totally ignored. Average response time for telephone calls was 12.1 working hours; average response time for Internet lead response was 12.6 working hours.

CASE STUDY

The Connectivity Factor

With 200 million Internet users in the US, and 84% of renters searching the Internet for housing, the current industry practice of disregarding 43% of online traffic is no longer an option. Today's apartment dwellers expect and demand swift, informative digital communication and they will lease with those who provide it.

SECRET SHOPPING SURVEY 2010
288 National Properties Surveyed
Responded by Telephone to Online Prospect 18.1%
Average Telephone Response Time 6.9 HRS
Auto Responder Sent to Online Prospect 63%
Responded to Online Prospect by Personal Email 47%
Average Response Time by Email 8.0 HRS
No Personal Response to Online Prospect 43%

 

BONUS


We will conduct a professional, verifiable, Internet based shopping report for up to 5 apartment communities for FREE when you schedule a 15 minute ILoveLeasing.com demo. SCHEDULE HERE.

 

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